Nintendo Teases Second US Store Opening Ahead of Switch 2 Launch

If you Google “Nintendo Shop,” you’ll find many results for the gaming giant’s digital storefront. However, the company also has a handful of brick-and-mortar locations, with a new one set to open its doors on the West Coast on May 15.

The San Francisco location will be the fifth Nintendo Store, and the second in the US; there’s another in New York City and three in Japan. “Located in San Francisco’s iconic Union Square at 331 Powell Street, Nintendo San Francisco is set to bring smiles to guests of all ages and visitors from near and far,” the company says.

331 Powell in January 2025 (Credit: Google Street View)

Store hours, email, and phone number aren’t listed yet. Nintendo notes that guests who want to attend on day one will require a reservation; sign-ups will be accepted at a later date.

It’s possible this means the Switch 2 will launch on May 15, though Nintendo has not made any announcements. For now, we expect more details at an April 2 Nintendo Direct.

In addition to the usual stuff like Nintendo Switch games and consoles, the store will offer apparel, accessories, home goods, and souvenirs. Nintendo teased location-specific products. (Special events for things like next year’s Mario Day are likely, too.)

Per Nintendo’s FAQ, reservations aren’t required after the grand opening, although you can rent out the shop for special occasions. More details will drop in the next two months on the Nintendo Store’s X and Instagram accounts.

The location appears to have been vacant for several years. At one point, it housed a BCBGMAXAZRIA clothing store; that brand went bankrupt in 2017. According to ABC 7 Bay Area, the 11,000-square-foot retail space is part of the Westin Saint Francis Hotel next door.

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About Joe Hindy

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Hello, my name is Joe and I am a tech blogger. My first real experience with tech came at the tender age of 6 when I started playing Final Fantasy IV (II on the SNES) on the family’s living room console. As a teenager, I cobbled together my first PC build using old parts from several ancient PCs, and really started getting into things in my 20s. I served in the US Army as a broadcast journalist. Afterward, I served as a news writer for XDA-Developers before I spent 11 years as an Editor, and eventually Senior Editor, of Android Authority. I specialize in gaming, mobile tech, and PC hardware, but I enjoy pretty much anything that has electricity running through it.

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