AMD Reportedly Prepping to Raise GPU Prices to Cover Memory Costs

AMD is reportedly preparing to raise prices on its graphics cards across the board.

As VideoCardz reports, posts on the Chinese Board Channel forum suggest that AMD has made it clear internally that it will be adjusting GPU pricing on all models, although the specific timing and amount have yet to be confirmed.

Rising memory costs are threatening to increase prices for almost all electronics products next year. However, GPU prices were already high amid shortages and hype for Nvidia’s GeForce RTX 50 series and AMD’s RX 90 series. Prices slowly dropped throughout 2025 (except for the 5090), but the surge in AI data center buildouts has caused shortages in secondary industries.

AMD reportedly raised prices slightly across its GPU range in October, but didn’t pass the costs on to customers. However, the next increase is substantial enough that AMD and/or its partners can’t absorb the cost, so it will be passed along to the buyer.

AMD RX 9060 XT GPU.

Cheaper GPUs are often the worst hit by price rises as margins are so tight. (Credit: PCMag)

The knock-on effect of that could be huge, as AMD GPUs aren’t just sold as DIY add-in-graphics cards. They’re also sold as part of pre-built systems, in laptops, and in the latest Xbox and PlayStation consoles, as well as in many gaming handheld PCs. They’ll be used in Valve’s new Steam Machine design, not to mention workstations, professional servers, and data centers.

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As VideoCardz highlights, the timing of this is particularly galling because AMD’s RX 9070 XT has finally dropped to its starting price of around $600.

AMD hasn’t made any official announcements yet, but considering the impending fallout from memory shortages across most device-based industries, it would be a surprise if AMD didn’t raise GPU prices in turn.