Understand
your audience
like never before.
Audience Insights
ToledoBuzz is for curious minds. We connect with a vibrant audience of individuals who are ready to explore, experience, and elevate their lives in Northwest Ohio and beyond. Here’s a closer look at the people we reach.
21 - 35
Target Age
Demographic
Unique Monthly
Site Visitors
Social Media
Following
Engagement
Rate
Newsletter
Subscribers
Devices
Age
Locations
Education
Sex
Income
Reach an Engaged Audience
Connect with young, passionate readers actively engaging with music, culture, and entertainment.
Leverage Hyperlocal Targeting
Targeted ads reach the right audience in the perfect context.
Deliver Results
High-performing ad formats ensure measurable ROI for brand awareness, leads, or direct sales
Audience Segmentation
The Professional
Age: 25-50
Interests: Networking, industry trends, and local business development.
Content: Business News, Networking Events, Local Opportunities.
Consumer Driver: Always seeking new business opportunities and insights, this persona engages with ToledoBuzz to stay informed about local industry developments, networking events, and opportunities for collaboration and growth.
The Entrepreneur
Age: 25-45
Interests: Startups, innovation, and business growth.
Content: Business, Local News, Opinion, and Lifestyle.
Consumer Driver: Entrepreneurs are motivated by the desire to grow their businesses and tap into local opportunities. They leverage ToledoBuzz for inspiration, business strategies, and to discover local networking events and resources.
The Investor
Age: 30-55
Interests: Real estate, stocks, business opportunities.
Content: Business News, Real Estate, Lifestyle, and Investment Tips.
Consumer Driver: Investors are always looking for the next opportunity to grow their wealth. ToledoBuzz serves as a resource for local market trends, real estate opportunities, and business news that helps them make informed decisions.
The Homeowner
Age: 28-50
Interests: Homeownership, interior design, home improvement, property value.
Content: Real Estate, Lifestyle, Handyman Recommendations, Local News.
Consumer Driver: Homeowners are invested in maintaining and enhancing the value of their property. They seek advice, tips, and inspiration on home decor, renovation, and community events that could impact their living experience.
The New Resident
Age: 20-40
Interests: Connecting with others, exploring their new city, and finding hidden gems.
Content: Things to Do, Opinion, Lifestyle, and Food & Drink.
Consumer Driver: Newcomers seek to establish connections and engage with their new environment. They look for opportunities to integrate into the community through experiences, social gatherings, and learning more about Toledo.
The Music Enthusiast
Age: 18-34
Interests: Hip-hop, punk, rock, indie, and pop music.
Content: Artist to Watch, Music News, Charts, and Pop Culture.
Consumer Driver: They are driven by their love for live, local music and an open-minded, creative atmosphere. These individuals thrive in venues like Frankie’s Inner City or Ottawa Tavern, always seeking the next great music discovery and community vibe.
The Shopaholic
Age: 22-40
Interests: Fashion, retail, exclusive deals, and lifestyle products.
Content: Fashion, Shopping Guides, Local Retail, Lifestyle Trends.
Consumer Driver: The Shopaholic is always on the lookout for the latest trends and deals. ToledoBuzz serves as their go-to source for shopping guides, local retail updates, and fashion tips, making it easier for them to stay on top of new arrivals.
The Foodie
Age: 20-40
Interests: Dining out, culinary trends, food reviews.
Content: Local Restaurants, Food & Drink Reviews, New Cuisine.
Consumer Driver: Foodies seek the best dining experiences and trends. ToledoBuzz’s local food and drink content offers them insider tips on the best spots, events, and hidden gems in the local dining scene.
The Local Explorer
Age: 25-44
Interests: Events, food & drink, and Toledo’s ever-evolving cityscape.
Content:Â Metro, Local News, and Art & Entertainment.
Consumer Driver: Their curiosity drives them to explore everything Toledo has to offer, from local hotspots to unique events. Whether it’s a food truck festival or a new art exhibit, they’re always in search of what’s new and exciting in their city.
The Culture Lover
Age: 18-50
Interests: Latin, Asian, Middle Eastern, and European cultures.
Content: Art, Events, and Travel.
Consumer Driver: Driven by a passion for experiencing global cultures, they engage with ToledoBuzz to celebrate and learn about the city’s rich cultural landscape, embracing everything from Latin festivals to international food experiences.
The College Trendsetter
Age: 18-24
Interests: Campus life, student activities, fashion, and social events.
Content: University of Toledo, BGSU, Opinion, Fashion, and Entertainment.
Consumer Driver: Driven by a desire to stay on top of trends, these individuals use ToledoBuzz to find out what’s happening on campus and in the city, attending social events and seeking out the latest fashion and entertainment.
Prospecting Home Buyer or Renter
Age: 25-50
Interests: Real estate, investing, neighborhoods, and finding their perfect space.
Content: Real Estate, Metro, Lifestyle, and Shopping.
Consumer Driver: Motivated by the search for the right home, this persona looks for property insights, community information, and practical advice to make informed decisions about where to live.
The Tourist
Age: 25-65
Interests: Exploring Toledo while traveling from Detroit, Toronto, New York, or Chicago.
Content: Travel, Food & Drink, and Local Events.
Consumer Driver: Motivated by the desire to discover Toledo’s best-kept secrets, tourists use ToledoBuzz to find hidden gems, dining recommendations, and unique local experiences during their short visits.
Entertainment Fan
Age: 18-40
Interests: Movies, TV shows, local performances, and celebrity culture.
Content: Movies, Series, Top 10 Music Video Countdown, Pop Culture.
Consumer Driver: They are driven by a passion for entertainment, keeping up with the latest movies, series, and music videos. They love discovering new shows, films, and content that keep them entertained and up-to-date on pop culture.
The Nightlifer
Age: 21-35
Interests: Nightlife, local events, bars, clubs, live music, social gatherings, party culture, and entertainment.
Content: Local Nightlife, Events Calendar, Concert Listings, Bar Reviews, Nightclub Scene, Party Trends, and Social Hangouts.
Consumer Driver: Always on the hunt for the latest nightlife events, bar openings, and social hangouts. They follow ToledoBuzz for updates on parties, concerts, and trending spots to stay connected with the local nightlife scene.
Young Democrats
Age: 18-35
Interests: Progressive policies, social justice, climate change, LGBTQ+ rights, diversity, and inclusive healthcare.
Content: Political News, Social Justice, Opinion Pieces, Local and National Elections, and Activism.
Consumer Driver: Focused on progressive causes and activism, they engage with content about social justice, climate change, and education reform. They look for updates on political movements, progressive leaders, and local issues that align with their values.
Young Republicans
Age: 18-35
Interests: Politics, conservative values, economic freedom, traditional family values, community involvement, and national security.
Content: Political News, Opinion Pieces, Economic Policy, and Local Leaders.
Consumer Driver: Engages with political content that aligns with conservative values, focusing on local and national issues, elections, and economic policies. They seek resources to connect and stay informed with conservative individuals and events.